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The Impact of Video Marketing

Updated: Feb 13

We all know the impact that video has in today’s marketing. Video content has been proliferating for years. In fact, 86% of companies are using video to market their products and/or services (according to a Renderforest survey, which you can see here).

Here are some numbers as to why businesses are leveraging video:

  • 89% of consumers say they want to see more video content from companies.

  • 69% said video is their favourite way of learning about new products, which is miles ahead of the second place, text-based articles, at 15% (Wyzowl).

It’s pretty clear that catering to that demand produces results. 83% of businesses surveyed by Wyzowl say that video gave them good ROI. In the Renderforest survey, 71% of businesses indicated that video increased time spent on a website, and 78% said it helped generate more traffic. According to Forbes, half the people responding to a Toluna survey said they sought out more info after seeing a video ad.

Most marketers would agree that video is a vital component of an integrated Digital Marketing initiative. In fact, video content creation is more often than not allocated a dedicated budget for production. And although many agencies have dedicated Creative departments, very few firms have the ability to create high-quality video content in-house.

We want to be your video production partner and work with our clients and partners alike to produce video that’s on brand, on time and on budget. For your video content and production needs, get in touch with us at Extensia Studios - we’d be happy to help.

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